REQUEST FOR PROPOSALS – SOCIAL MEDIA MANAGER SERVICES FOR THE KINGSBURG DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ADVISORY BOARD

Issue Date: March 16, 2023

Due Date: 3:00 PM on Wednsday, March 29, 2023

Submit proposals to 1401 Draper Street, Kingsburg, CA 93631 or

Proposals will be reviewed at the BID meeting April 4th at 8am at 1401 Draper Street, Kingsburg, CA. Parties who submit proposals are requested to attend in case the Board has questions or need clarification.

 Please submit 3 examples of previous or proposed work in your proposal.

Contact Information for questions: Reggie Gierke,

INTENT OF SERVICE

The Kingsburg Downtown Business Improvement District (“BID”) is seeking a social media manager vendor (“vendor”) to post on multiple social media platforms.

SCOPE OF WORK

Total bid not to exceed $1,000 a month

Attend monthly Board meetings to report.

Below is the adopted Operating Procedures that outlines what will be expected:

Kingsburg Business Improvement District
 Social Media Standard Operating Procedures

The following procedures are in place to ensure an effective, ethical, and consistent social media presence that drives us to our defined goals and objectives. The SOP can only be modified with the consent of the advisory board or designated representative. 

Our social media goals are:

• Drive Website Traffic
• Build brand awareness
• Increase engagement
• Drive leads and sales for BID members

Audience

Measurable Metrics – Increase in sales, clicks, followers etc. 

Timeline

BID Social Platforms

Facebook
 Instagram
 LinkedIn (specifically for professional services members)
 Twitter

Branding

Each account is to have all account information completed including a link to the BID website, contact information, map to downtown district, organization description, relevant hashtags.

All social media accounts should have a home page with our logo and organization name prominently displayed. Everything from our visuals to our messaging should convey our narrative and values. 

Audience Engagement 

Engaging with our audience provides many benefits to our brand. Posting on social media will go beyond just announcing events and happenings. It is to be a strategy that engages our audience with relevant and informative information, poles, and quick responses to comments or feedback. The social media team must manage brand perception and counter any negative feedback. 

Posting

Our audience is paying attention. Content should always speak to our values and image while using the most effective types of posts for maximum reach and engagement. 

All images posted shall be high quality and NOT be blurry, pixelated, low-quality, or contain any material that does align with our brand. 

Videos shall be in high-resolution and contain information our audience will appreciate and enjoy. 

Ain’t, ain’t a word so I ain’t gonna use it. Check your grammar! It matters. We represent professionals; therefore, our posts need to look professional. 

Posting Frequency

There is a fine balance between not enough posting and too much posting. Here are a few guidelines to stay within. 

Facebook/Instagram – post at least 6 days a week once per day. Post more frequently when doing a live at an event or driving customers to an upcoming event. Posting video gets a greater response. When doing multiple posts in a day wait at least 2 hours between posts, if possible, otherwise you will bury your posts in the algorithms.  

LinkedIn – Our LinkedIn account is reserved for exclusively posting on behalf of our professional services members. Posting on LinkedIn shall be at least three days per week. Consisting of articles and original content provided by our members (If possible) along with general information regarding the business district. 

Content Shall:

• Speak to all our audience and not just a small demographic.
• Have variety
• Timely and topical posts that speak to current events and holidays both locally and globally. 
• Are interactive

The social media strategy of BID is designed to benefit the group as a whole and not give greater exposure of any one member over another. With that stated, be advised that if your business is more visible and engaging it will naturally have a greater presence. Again, it is not by design or intentional that one member would have greater representation over another. The BID social media marketing is not designed to be the social media marketing for any one given business. Each organization is responsible for its own marketing. Members are encouraged to tag BID in their posts. 

Member Highlights
 

Members shall be highlighted under but not limited to these circumstances:

• New Member/Member welcome
• Member Benchmarks i.e., business anniversary, facade remodel, civil recognition, etc. 
• Whenever your business or employee is in a photo or video your business will be tagged in the post. 

We will draw two members a month at random to highlight for free. Once you have been drawn you will not be considered until every member has had an opportunity. 

Each post can contain up to 10 photos or 5 photos and one video. Video length shall not exceed one minute in length.